For the six million UK wine drinkers who want to learn more but don't know where to start, Wine List is a way to discover great bottles while learning at the same time.

Good morning

In August, we focused on average revenue per user (ARPU) to see how much additional revenue we could gain from our customer base.

We pushed additional wine sales hard in August and as a result, 17% of customers bought additional wine with an average order value of £43. This was our best month for upsells to date and a 253% increase against July for upsell revenue.

We introduced tiers (6 bottles at £99, 12 bottles at £189) into the mix and so far 8% of customers have opted for these since launch.

Fundraising continues to go well – and we plan to close in September this first tranche in, with a Crowdcube tranche going live after.

We hit higher churn this month – driven by our biggest supply chain and fulfillment issues to date. We have resolved these now and expect retention to rebound in September.

All the best

Josh

Top-line stats

• Active subscribers: 1,023 (down 2% from 1,050)
• New subs: 163 at £27 CPA
• August revenue: £50k (up 9% from £46k)
• Box 2 (B2) retention rate: 65% (down from 75%)
• Box 3 (B3) retention rate: 68% (up from 75% )

Highlights

• 187 customers bought additional wine 🍷– given the summer acquisition slowdown, we decided to push hard on additional revenue. We sold £8,078 of additional wine to 187 customers in August. Previously the most additional revenue sold was £3k, and the largest number of customers in the month was 43. We are exploring how we can scale this now.